A Typographic Workbook
John Wiley & Sons Inc (Verlag)
978-0-471-29237-1 (ISBN)
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Quickly master the concepts and skills you need to successfully design with type a typographic WORKBOOK To help you gain a deeper understanding of the effects produced by various fonts and typographic techniques, designer Kate Clair takes you on a fascinating tour of the innovative potential of type. Extensive visual examples illustrate the use of type as an expressive communication tool. From selecting the right font, to spacing it, to the creative integration of fonts, she explains the decisions made by successful designers. At the same time, she provides step-by-step guidance and numerous practice exercises that help you develop the confidence and skills needed to put that knowledge to work in your own designs. In addition, a detailed history of type is included.
A valuable professional resource for working designers and an indispensable training tool for graphic design students, A Typographic Workbook features: A historical overview of type and typographic technologies In-depth explanations of the formal qualities of different typefaces Skill-building exercises and projects to sharpen your skills Quizzes and review questions that help you gauge your progress An overview of computer terms and principles
KATE CLAIR is a general partner in Hats--Off Impressions, a design firm based in Binghamton, New York, and a faculty member in the Communication Design Department at Kutztown University in Kutztown, Pennsylvania.
Ancient Writing Systems; Roman Empire-Middle Ages Typography; Renaissance Typography/Printing; Colonial/Industrial Typography; Parts of a Character; 20th Century Typography; Changes in Printing Technology; Measuring/Spacing Type; Five Historic Families; Optical Adjustments to Typefaces; Font/Family of Type; Readability/Legibility; Matching Type with Message; Type Specification/Proofreading; Typographic Hierarchy; Using Type Creatively; Type in Black, White and Gray; Unique Considerations of Text Type; The Grid Structure; Computer and Type; Type Samples; Typographic Glossary.
| Erscheint lt. Verlag | 4.2.1999 |
|---|---|
| Zusatzinfo | Illustrations, maps |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 215 x 280 mm |
| Gewicht | 879 g |
| Einbandart | Paperback |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 0-471-29237-0 / 0471292370 |
| ISBN-13 | 978-0-471-29237-1 / 9780471292371 |
| Zustand | Neuware |
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