Basics Design 05: Colour
AVA Publishing SA (Verlag)
978-2-940373-31-4 (ISBN)
- Titel ist leider vergriffen;
keine Neuauflage - Artikel merken
This fifth book in "The Basics Design Series" - "Colour" - examines in detail two distinct areas of colour usage in design. Firstly the book explores in depth what colours mean, their inherent associations and their cultural connotations. Building on this information the book then tackles how to control colour in a design in order to achieve a desired effect or fulfill a specific brief. Starting with the basic principles of colour how light works, colour wheels, colour combinations and harmonies the book builds on these principles and explains how the designer, or design student, can accurately and intentionally control colour. Examples from contemporary designers that push the envelope of colour in design are used to bring the principles under discussion alive. These examples demonstrate how the many substrates and printing techniques, including coloured paper stocks and unusual and innovative ink combinations, can dramatically alter the impact of a design.
Gavin Ambrose achieved his Masters in Communications at Central St. Martins and is a tutor on both the Typographic and Information Design courses at the London College of Printing. He has written and designed several books on branding and packaging. Paul Harris studied at the London College of Printing and has gone on to become a freelance writer and editor. His work has appeared extensively in magazines and journals on both sides of the Atlantic, including style bible Dazed & Confused.
Introduction. How to get the most out of this book. The basics: Colour codes; Basic terminology; Describing colours; Colour wheel selections; Colour combinations. Colour systems: Gamut; CMYK; RGB; Special process colours; Fluorescents; Metallics. Using colour: Imposition; Colour fall; Paper stocks; Colour detailing; Colour layers; Tints; Overprinting. Techniques: Colouring images; Tonal images; Colour manipulation; Gradients; Undercolour addition; Hierarchy. Colour symbolism: Emotional reactions; Red; Pink; Orange; Yellow; Brown; Blue; Green; Purple; Neutrals; White; Black. Colour in practice: Colour coding; Colour as a warning; Colour effects; Creating identity. Glossary. Conclusion. Acknowledgements. Contacts.
| Erscheint lt. Verlag | 18.5.2007 |
|---|---|
| Reihe/Serie | Basics Design ; 05 |
| Verlagsort | Lausanne |
| Sprache | englisch |
| Maße | 160 x 230 mm |
| Gewicht | 520 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| ISBN-10 | 2-940373-31-0 / 2940373310 |
| ISBN-13 | 978-2-940373-31-4 / 9782940373314 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
