Qualitative Research for a Digital World
SAGE Publications Ltd (Verlag)
978-1-5296-2152-5 (ISBN)
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Do you want to understand and apply qualitative research methods in a digital context? This book will help you navigate the complexities of digital access and fluency, ensuring a broad lens on research methodologies. From step-by-step guides to innovative frameworks, each chapter is crafted to give you the confidence to carry out cutting-edge qualitative research.
This book will provide you with
· The knowledge you need to advance your qualitative research understanding across all disciplines.
· A practical reflection of the application of relevant research methodologies.
· An overview of research ideas, cases, and examples.
With a wealth of exercises and examples, this book will become a reference point for qualitative research in the digital context by adopting a case-in-point approach for students across all social science disciplines.
Emmanuel Mogaji is an Associate Professor in Marketing at Keele University, UK. Prof. Varsha Jain, Ph.D., is a globally renowned professor of integrated marketing communications and AG Krishnamurthy, chair professor of marketing and co-chairperson of research at MICA (India). Himani Sharma is a Research Fellow under Fellowship Programme in Management (FPM) at MICA, India.
Chapter 1: Philosophies of Research
Chapter 2: Research Design Ethics
Chapter 3: Digital Ethnography, Netnography, and Online Immersion
Chapter 4: Digital Dairy
Chapter 5: ALARA Model of information Search Opening Case Vignette
Chapter 6: Screencasting
Chapter 7: Online Interviews
Chapter 8: Online Focus Group Discussions
Chapter 9: The e-Delphi Method
Chapter 10: Discourse Analysis
Chapter 11: Thematic Analysis
Chapter 12: Content Analysis
Chapter 13: Data Management Plan
Chapter 14: Contemplating the advances of Digital Technology.
| Erscheint lt. Verlag | 14.12.2024 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 242 mm |
| Themenwelt | Mathematik / Informatik ► Informatik |
| Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung | |
| ISBN-10 | 1-5296-2152-6 / 1529621526 |
| ISBN-13 | 978-1-5296-2152-5 / 9781529621525 |
| Zustand | Neuware |
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