Creating Web Sites
O'Reilly Media (Verlag)
978-0-596-00842-0 (ISBN)
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Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site-for either personal or business purposes - "Creating Web Sites: The Missing Manual" demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable Web presence. Like every Missing Manual, you can count on "Creating Web Sites: The Missing Manual" to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site-from scratch or from an existing site that's a little too simple and flat for your liking. "Creating Web Sites: The Missing Manual" doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features.
It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions. "Creating Web Sites: The Missing Manual" includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identify and connect with your site's audience through forms, forums, meta tags, and search engines. This isn't just another dry, uninspired book on how to create a web site. "Creating Web Sites: The Missing Manual" is a witty and intelligent guide for all of you who are ready to make your ideas and vision a Web reality.
Matthew MacDonald is President of ProseTech, a software documentation consultancy, and a project manager at VoiceIQ (http://www.voiceiq.com/), a provider of software for interactive voice-enabled applications and services. Matthew is a coauthor of the ASP.NET in a Nutshell (O'Reilly), and a contributor to the C# in a Nutshell (O'Reilly) API reference.
Introduction What You Need to Get Started About This Book Part One: Welcome to the Web Chapter 1. Preparing for the Web Introducing the World Wide Web Planning a Web Site The Ingredients of a Web Site Chapter 2. Creating Your First Page The Anatomy of a Web Page The HTML Tag The HTML Document XHTML Chapter 3. Putting Your Page on the Web How Web Hosting Works Domain Names Getting Web Space Transferring Files Chapter 4. Power Tools Choosing Your Tools Working with Your HTML Editor Part Two: Building Better Web Pages Chapter 5. HTML Text Tags Understanding Text and the Web Basic Text Tags HTML Tags for Lists Inline Formatting Chapter 6. Style Sheets Style Sheet Basics Colors Fonts Text Alignment and Spacing Borders Class Selectors Chapter 7. Adding Graphics Understanding Images Images and Styles Techniques with Graphics Finding Free Art Chapter 8. Linking Pages Understanding the Anchor Image Links and Image Maps Adding Bookmarks When Good Links Go Bad Chapter 9. Page Layout Tools: Tables and Styles HTML Tables Style-Based Layout Chapter 10. Frames The Problem with Repeating Content Frame Basics Building Better Frames Pages Part Three: Connecting with Your Audience Chapter 11. Attracting Visitors Your Web Site Promotion Plan Spreading the Word Adding Meta Tags Directories and Search Engines Tracking Visitors Chapter 12. Letting Visitors Talk to You (and Each Other) Transforming a Site into a Community Helping Visitors Email You Adding Forums and Groups to Your Site Chapter 13. Making Money with Your Site Money Making the Web Way Google AdSense Amazon Associates PayPal Merchant Tools Part Four: Web Site Frills Chapter 14. JavaScript and DHTML: Adding Interactivity Understanding avaScript JavaScript 101 Dynamic HTML Scripts on the Web Chapter 15. Fancy Buttons and Menus Creating Fancy Buttons Creating Fancy Menus Chapter 16. Audio and Video Understanding Multimedia Background Music Video Clips Animations Part Five: Blogs Chapter 17. Blogs Understanding Blogs Getting Started with Blogger Part Six: Appendixes Appendix A. HTML Quick Reference Appendix B. Useful Web Sites Index
| Erscheint lt. Verlag | 29.11.2005 |
|---|---|
| Zusatzinfo | Illustrations |
| Verlagsort | Sebastopol |
| Sprache | englisch |
| Maße | 185 x 233 mm |
| Gewicht | 780 g |
| Einbandart | kartoniert |
| Themenwelt | Informatik ► Web / Internet ► Web Design / Usability |
| ISBN-10 | 0-596-00842-2 / 0596008422 |
| ISBN-13 | 978-0-596-00842-0 / 9780596008420 |
| Zustand | Neuware |
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