Surviving the Creative Space
Bloomsbury Visual Arts (Verlag)
978-1-350-04050-2 (ISBN)
Candid interviews and case studies from large multinationals (including IBM, OH Partners and CitiBike), to smaller firms and start-ups (like Only Child and Make a Mark) present a realistic picture of the design field today, and provide inspiration and guidance on how designers around world have overcome challenges and utilized the benefits of working in teams.
Covering topics from finding a mentor and working across roles, to defining what you bring to the table, this book helps you navigate organizational structures, build strong relationships and dissolve traditional barriers.... all while keeping your sanity.
Sherry Freyermuth Saunders has worked in a variety of individual and team roles as a graphic designer, including at Discovery Creative where she worked on projects for clients such as Discovery Channel, Animal Planet, Science Channel and TLC. She has received local, regional and national awards for her design work. Alongside her freelance work, she is also currently the assistant professor of at Clark University, USA.
Preface
Chapter 1: Surviving the Creative Space
The birth of the Creative Strategy
Bottom Line and the Importance of Collaboration
Case study: Van Leeuwen Ice Cream: How a fresh design increased sales
Creative Teams Definitions
What Makes an Effective Creative Team
Becoming an Effective Team Member
How to Prepare Yourself for Teamwork
Exercise 1: Mapping a Value System for Your Creative Career
Chapter 2: Agency Teams
Creative Agencies Come in All Shapes and Sizes
Defining Creative Agencies
Studio
Marketing Agency
Account vs. Creative: An Interview with Brooke Harmon and Veda Nagpurka from OH Partners
Branding Agency
Advertising Agency
Case study: CitiBike: Collaborating on a Multifaceted Campaign
Consultancy
Production Company
Motion Graphics Studio
Animation Studio
State of the Agency World
Exercise 2: Interview Outside Your Scope
Chapter 3: In-House Teams
The Value of In-House Creative Teams
In-House/Agency Collaboration
Case study: Inside Out Awards: Celebrating In-House Creative Work
Working In-House Towards a Common Goal
Different Kinds of In-House Work
Collaboration In-House – Across Teams
Collaboration In-House – Within Teams
Interview with Devin O’Bryan from IBM Design
Creative Workflows
Starting Out In-House
Interview with Thomas Harris and Gwendolyn Mumford from AIG Insurance
Challenges and Opportunities Working In-House
Exercise 3: Understanding an In-House Brand
Chapter 4: Freelance Teams
Freelance Creative ‘Teams’
Different Ways to Freelance
Building Connections
Freelance Workflows
Case study: Jameson Whiskey: Collaborating as a Freelance Illustrator
The Art Director/Copywriter Freelance Team
Interview: Advice from Kristen Curtis and Aldo Arias of Only Child
Freelance Collectives
The Freelancer and Client Team
Freelancers Need Coaching Too
From Freelancer to Entrepreneur
The Freelance Life
Exercise 4: Examining Your Work Habits
Chapter 5: Community as an Extension of Creative Team
Community as Creative Team
Nurture Existing Creative Community
Grow Creative Community
Case study: Make a Mark: Building Community by Giving Back
Embrace Mentorship
Quality Connection
Interview with Co-author of Being Boss, Kathleen Shannon
Community Lasts a Career
Exercise 5: Finding a Creative Mentor
Conclusion
Acknowledgements
Ancillary Material
Recommended Reading
| Erscheinungsdatum | 07.10.2022 |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Mathematik / Informatik ► Informatik ► Grafik / Design | |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-350-04050-9 / 1350040509 |
| ISBN-13 | 978-1-350-04050-2 / 9781350040502 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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