Management Decision-Making, Big Data and Analytics (eBook)

Simone Gressel, David Pauleen, Nazim Taskin (Autoren)

eBook Download: EPUB

2020
336 Seiten
Sage Publications (Verlag)
978-1-5297-3828-5 (ISBN)

Infos

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers. The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management. The book features chapters on cutting-edge topics, including: * Big data * Analytics * Managing emerging technologies and decision-making * Managing the ethics, security, privacy and legal aspects of data-driven decision-making The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles. Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

Produkt-Details

• Erscheint lt. Verlag: 12.10.2020
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• Schlagworte: big data in business • Big data management • Business Analytics • how to analyse a business • learn business analytics • learn decision making • make decisions in business • study big data in business • study business analytics • study decision making in business
• ISBN-10: 1-5297-3828-8 / 1529738288
• ISBN-13: 978-1-5297-3828-5 / 9781529738285