Developer Relations
Apress (Verlag)
978-1-4842-7163-6 (ISBN)
It is these challenges that this book addresses, covering all aspects of a DevRel program. It is an essential reference to professionalize the practice of developer relations by providing you with strategic, repeatable, and adoptable frameworks, processes, and tools, including developer segmentation and personas, and developer experience frameworks.
InDeveloper Relations, you’ll find the answers to the following questions:
How do we convince stakeholders to support a program?
How do we go about creating a program?
How do we make developers aware of our offer?
How do we stand out from the crowd?
How do we get developers to use our products?
How do we ensure developers are successful using our products?
How do we measure success?
How do we maintain the support of our stakeholders?
After reading this book you’ll have a clear definition of what developer relations is, the type of companies that engage in DevRel, and the scope and business models involved.
What You Will Learn
Discover what developer relations is and how it contributes to a company’s success
Launch a DevRel program
Operate a successful program
Measure the success of your program
Manage stakeholders
Who This Book Is For
Those interested in starting a new developer program or looking to increase the impact of their existing one. From executives to investors, from marketing professionals to engineers, all will find this book useful to realize the impact of developer relations.
James Parton created and ran developer programs for O2 and Telefonica, before joining Twilio as their first hire outside of the US to launch and run their EMEA business until IPO. James has also completed successful two-year board positions with the Application Developer Alliance and the Mobile Ecosystem Forum. Caroline Lewko has been in the mobile and tech sector since 1995, helping develop ground-breaking tech and nurturing community connections and innovation. She started WIP, the first boutique developer relations agency in 2006, and has worked for companies ranging from the top ranks of the Fortune 500 to start-ups with an array of technologies from mobile to machine learning. Both authors have operated at leadership level in both startup and corporate DevRel organisations, and run their own consulting businesses. They are passionate about the subject, want to actively improve the understanding of DevRel, and assist with its professionalization.
Part 1: Developing a Common Understanding.- 1. What is Developer Relations?.- 2. Where does Developer Relations Fit?- 3. The Origin of Developer Relations & The Rise of the Developer.- 4. The Value of the Developer Economy.- Part 2: The Key Differentiators of Developer Relations.- 5. The Audience: Developers.- 6. Developers as Decision Makers.- 7. Developer First & Dev Plus.- 8.Business Models.- 9. Developer Products.- Part 3: Alignment on Goals.- 10. Corporate Alignment.- 11. Program Goals.- Part 4: Go to Market/Strategy Activation.- 12. Developer Segmentation.- 13. Developer Personas.- 14. Developer Messaging.- 15. The Developer Journey.- 16. Discover.- 17. Developer Experience.- 18. Evaluate.- 19. Learn.- 20. Build.- 21. Scale.- 22. Communities.-Part 5: Measure.- 23. Metrics.- Part 6: Growing Your Program.- 24. Team.- 25. Program Maturity.- 26. What Comes Next?.- Appendix.
| Erscheinungsdatum | 24.09.2021 |
|---|---|
| Zusatzinfo | 69 Illustrations, black and white; XVI, 306 p. 69 illus. |
| Verlagsort | Berkley |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Themenwelt | Mathematik / Informatik ► Informatik ► Software Entwicklung |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Personalwesen | |
| ISBN-10 | 1-4842-7163-7 / 1484271637 |
| ISBN-13 | 978-1-4842-7163-6 / 9781484271636 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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