Gamification for Tourism (eBook)

Dimitrios Buhalis, Feifei Xu (Herausgeber)

eBook Download: EPUB

2021
312 Seiten
Channel View Publications (Verlag)
978-1-84541-824-3 (ISBN)

Infos

This book examines the cutting-edge concept of gamification in tourism. It provides a theoretical foundation for tourism gamification and discusses the concepts of gaming and gamification and their application in the tourism and hospitality industry. The chapters offer valuable insights by showcasing examples of best practice from different countries and addressing key issues of game mechanism and game design principles. They focus on areas such as game design elements, game player types and their motivation, location-based games, augmented reality and virtual reality games. The volume will be useful for students and researchers in tourism marketing, digital tourism, smart tourism and tourism futures. It also serves as a helpful tool for tourism industry practitioners looking to increase customer engagement, enhance loyalty and raise brand awareness.

Produkt-Details

• Erscheint lt. Verlag: 10.5.2021
• Reihe/Serie: Aspects of Tourism
• Reihe/Serie: Aspects of Tourism
• Sprache: englisch
• Themenwelt: Informatik ► Software Entwicklung ► Spieleprogrammierung
• Themenwelt: Wirtschaft
• Schlagworte: augmented reality • Computer game design • computer game design elements • computer game mechanism • Digital tourism • eTourism • gamification in tourism • Pokemon Go! • serious gaming • Smart tourism • tourism applications of games • Tourism futures • Tourism Marketing • Virtual Reality • virtual reality games
• ISBN-10: 1-84541-824-7 / 1845418247
• ISBN-13: 978-1-84541-824-3 / 9781845418243