Fighting Churn with Data
Seiten
2021
Manning Publications (Verlag)
978-1-61729-652-9 (ISBN)
Manning Publications (Verlag)
978-1-61729-652-9 (ISBN)
Churn is the bane of any subscription business, such as content subscriptions, software as a service, and even ad-supported freemium apps. You can improve customer retention through product changes and targeted engagement campaigns based on data-driven interventions.
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
• Identifying processes suited to machine learning
• Using machine learning to automate back office processes
• Seven everyday business process projects
• Using open source and cloud-based tools
• Case studies for machine learning decision making
For readers with basic data analysis skills, including Python and SQL.
This hands-on guide is packed with techniques for converting raw data into measurable metrics, testing hypotheses, and presenting findings that are easily understandable to non-technical decision makers.
Don’t let your hard-won customers vanish from subscription services, taking their money with them. In Fighting Churn with Data you’ll learn powerful data-driven techniques to maximize customer retention and minimize actions that cause them to stop engaging or unsubscribe altogether.
• Identifying processes suited to machine learning
• Using machine learning to automate back office processes
• Seven everyday business process projects
• Using open source and cloud-based tools
• Case studies for machine learning decision making
For readers with basic data analysis skills, including Python and SQL.
Carl Gold is the Chief Data Scientist at Zuora, Inc, a comprehensive subscription management platform and newly public Silicon Valley “unicorn”. Zuora is widely recognized in a leader in all things pertaining to subscription and recurring revenue, with 1,000 customers across a range of industries worldwide. Carl joined Zuora in 2015 and created the predictive analytics system for Zuora’s subscriber analysis product, Zuora Insights.
| Erscheinungsdatum | 16.01.2021 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 185 x 234 mm |
| Gewicht | 920 g |
| Themenwelt | Informatik ► Theorie / Studium ► Algorithmen |
| ISBN-10 | 1-61729-652-X / 161729652X |
| ISBN-13 | 978-1-61729-652-9 / 9781617296529 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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