Making Posters

Scott Laserow, Natalia Delgado (Autoren)

Buch | Softcover

240 Seiten

2020
Bloomsbury Visual Arts (Verlag)
978-1-350-09015-6 (ISBN)

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Posters have the power to influence and inform - so how does a designer hone their creations to have the impact they need?

With a special focus on conceptualization, internationally-acclaimed and award-winning designers Natalia Delgado and Scott Laserow takes you though planning, analyzing and creating posters that stop viewers in their tracks. Classic and contemporary examples from around the world show you what can be achieved at the cutting-edge of the medium - from protest and propaganda posters, through pop culture and Swiss style, to animated and interactive designs.

Whether you need to promote the next president, advertise a brand or create awareness of a health crisis, Making Posters gives you the critical and practical skills to excel in one of the most widely seen forms of graphic design and make sure your work stands out from the crowd.

Natalia Delgado is a designer, strategist and educator with more than 15 years of experience in her field. She is an internationally acclaimed speaker and workshop instructor and currently teaches at CETYS University, Mexico. Her work has been showcased in over 100 locations across the world. Scott Laserow is a Professor of Graphic Design at Temple University, Tyler School of Art, USA. He has been designing posters since 2004 and has won over 80 prestigious national and international awards, featured in 70 publications, and included in over 50 exhibitions in 16 countries. He is the principal at Zc Creative, a full-service design studio since 1992.

· Introduction
· Chapter 1: What is a Poster?
o Theoretical description
o Historic timeline

· Chapter 2: Conceptualizing
o Research
o Brainstorming
o Know your message
o Know your audience

· Chapter 3: Grabbing Attention
o Disruption
o Engaging the audience
o Scale, color & contrast

· Chapter 4: Execution
o Image-making
o Hierarchy
o Type as image
o Composition
o Aesthetic
o Making mistakes

· Chapter 5: Poster that Tell Stories
o Creating your story
o Structuring your story
o Telling your story with type
o Telling your story with color
o Telling your story with multiple narratives
o Telling your story with a single image narrative

· Chapter 6: Poster Types
o Posters that entertain
o Posters that persuade
o Posters that promote
o Posters that seduce
o Posters that sell

· Chapter 7: The Transformation of the Poster
o Animated posters
o Interactive posters for the screen
o New materials and techniques
o The future of the poster

· Bibliography
· Index
· Glossary

Erscheinungsdatum	04.09.2020
Zusatzinfo	400 colour illus
Verlagsort	London
Sprache	englisch
Maße	210 x 270 mm
Gewicht	824 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sachbuch/Ratgeber ► Freizeit / Hobby ► Sammeln / Sammlerkataloge
	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	1-350-09015-8 / 1350090158
ISBN-13	978-1-350-09015-6 / 9781350090156
Zustand	Neuware