Illustrated Graphic Communication Style Guide
Delmar Cengage Learning (Verlag)
978-0-8273-7900-8 (ISBN)
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Provides the student with a comprehensive look at what is required to execute professional calibre desktop publishing documents. Three basic sections of planning procedures, production pieces and typographic techniques, take the student, step-by-step through the processes involved in applying the concepts of type, paper, the use of color, printing processes and bindery to solve design problems. The use of technology is integrated throughout as every aspect of design is covered in detail.
Steps to professional publishing - research and analysis, design, electronic production, name and organize, printing and bindery production; The graphic communication market - divided by history, divided by reading environment, divided by function or framing, subdivided by output; categories of printed pieces - fit it together logically; design levels - what changes the cost - standard level, custom level, premium level, showcase; today's publishing job titles; recognizing type; categories of type - groups, family names, weight and style, standard point sizes, measurements; selecting type; using specs - type specifications, paragraph specification, alignment, PA vs. AA, proofreading techniques; type and paragraph specifications - single line display type, multiple line display type, choosing body text, determining size and leading, choosing type face for subheads, paragraph specs for body text, paragraph openings; type faces and their uses - 20 type faces and descriptions; chart-type faces and when to use them; shades and colour - uses of shades colour; the techniques; ruled lines - positioning rules in the style name; width length and positioning of rules; boxes; textures; reverse; tints; colors - tight or loose register, spot colour - conversion from pantone colour to process printing, adjusting from screen colour to process colour, adjusting for loose register rather than tight register, design choices for colour; line art and photos - stock line art and photo, redrawing scanned art, file linking, art work that can be revised, cropping and scaling; handling photographs - continuous tone photographs to halftones, working with a photographer; The right paper for the right job; steps to the right paper, paper orders, categories of paper, paper inventory, ink and paper, the colours of colored sheets, paper swatch books, comparisons of weights; bond paper; book - text, offset and opaques; cover; index and tag; envelopes; recycle and rethink; chart-papers and when to use them; living with software - make it repeatable, make it simple, be consistent, work smarter not harder, garbage in-garbage out, work backwards, know when to go for help, designing on the screen is designing down, match all levels, be organized; using grids; using styles; using templates; grow as you work - the critique checklist; fixing a bad design - revising someone elses file.
| Erscheint lt. Verlag | 15.7.1998 |
|---|---|
| Zusatzinfo | colour and b&w illustrations |
| Verlagsort | Clifton Park |
| Sprache | englisch |
| Maße | 222 x 279 mm |
| Gewicht | 998 g |
| Themenwelt | Informatik ► Grafik / Design ► Desktop Publishing / Typographie |
| ISBN-10 | 0-8273-7900-5 / 0827379005 |
| ISBN-13 | 978-0-8273-7900-8 / 9780827379008 |
| Zustand | Neuware |
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