Utility Drives Adoption (eBook)

Understanding Internet Accessibility in Rural China

Ye Mingrui Ye (Autor)

eBook Download: EPUB

2019
Peter Lang Inc., International Academic Publishers (Verlag)
978-1-4331-6476-7 (ISBN)

Infos

Utility Drives Adoption: Understanding Internet Accessibility in Rural China addresses the deep digital divide in China by exploring the reasons behind the lagging adoption of the internet in rural communities. With a four-year study and in-depth investigation into a number of rural communities across China, author Mingrui Ye unfolds a picture of internet use in rural villages and answers the questions why and in what scenario rural residents will or will not adopt internet-based digital devices like laptops or tablets.Additionally, this book contributes to diffusion theory with a newly established research model, by which new determinants responsible for internet adoption were discovered and mutual relations between influential factors at different levels revealed. A series of solutions to improve the adoption rate of the internet in rural China are suggested for implementation at multiple levels. Utility Drives Adoption not only provides a deeper understanding of internet adoption in rural communities but also revisits the theory of innovation diffusion with newly developed perspectives and research models. This book serves as a useful guide for researchers and students in relevant fields to further explore internet utility and adoption in rural China.

Produkt-Details

• Erscheint lt. Verlag: 30.4.2019
• Sprache: englisch
• Themenwelt: Mathematik / Informatik ► Informatik ► Web / Internet
• ISBN-10: 1-4331-6476-0 / 1433164760
• ISBN-13: 978-1-4331-6476-7 / 9781433164767