Visual Content Strategy

Buddy Scalera (Autor)

Buch | Softcover

192 Seiten

2018
CRC Press (Verlag)
978-1-138-79899-1 (ISBN)

Infos

Visual Content Strategy shows web designers and content strategists how to incorporate a visual aspect into content strategy that goes beyond the text buckets in well-designed web sites. By exploring how users physically view sites and apps and what sort of images appeal to certain audiences, this book explores a side of content strategy that has been overlooked. This guide also explores how best combine the text with images, how text can be the image (typography), how to incorporate videos and infographics, and how to incorporate image-heavy social media.





Featuring case studies from around the globe and a visual content strategy action plan, this is a must have book to help web designers round off their content strategy toolkit, get beyond the written word, and use the web to its fullest capabilities.

Inhalt

Chapter 1: Visual Content Strategy


Chapter 2: Show Don't Tell


Chapter 3: Words + Pictures = Web


Chapter 4: Typography, color, and texture


Chapter 5: Video


Chapter 6: Infographic Nation


Chapter 7: Share and Share Alike


Chapter 8: Spotting Marketing Mashups


Chapter 8: Planning Visual Content


Chapter 9: Visual Content Strategy Action Plan


Chapter 10: Planning for the Good, the Bad, and the Ugly

Produkt-Details

• Erscheinungsdatum: 08.01.2017
• Zusatzinfo: 75 Halftones, color
• Verlagsort: London
• Sprache: englisch
• Maße: 191 x 235 mm
• Themenwelt: Informatik ► Web / Internet ► Web Design / Usability
• ISBN-10: 1-138-79899-1 / 1138798991
• ISBN-13: 978-1-138-79899-1 / 9781138798991
• Zustand: Neuware