The Third Screen

The Ultimate Guide to Mobile Marketing

Chuck Martin (Autor)

Buch | Softcover

256 Seiten

2014 | 2nd edition
Nicholas Brealey Publishing (Verlag)
978-1-85788-623-8 (ISBN)

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With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert and has also appeared on CNN, CNBC, Fox and ABC-TV News Now. He served as brand manager for the Mobile Insider Summit (August 2010 in Lake Tahoe, NV). Visit his website and his blog at www.nfiresearch.com and his blog at http://www.thesocialcmo.com/blog/

Sprache	englisch
Maße	155 x 229 mm
Gewicht	336 g
Themenwelt	Informatik ► Office Programme ► Outlook
	Informatik ► Weitere Themen ► Smartphones / Tablets
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-85788-623-2 / 1857886232
ISBN-13	978-1-85788-623-8 / 9781857886238
Zustand	Neuware