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MIS Essentials: Pearson New International Edition - David M. Kroenke

MIS Essentials: Pearson New International Edition

Buch | Softcover
392 Seiten
2013 | 3rd edition
Pearson Education Limited (Verlag)
978-1-292-03977-0 (ISBN)
CHF 79,95 inkl. MwSt
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Were you looking for the book with access to MyMISLab? This product is the book alone and does NOT come with access to MyMISLab. Buy the book and access card package to save money on this resource.



For undergraduate courses in Management Information Systems

Why is MIS the most important course in the business school, and MIS Essentials the most important book in your students' backpack?

Together, they show students exactly how businesses use information systems and technology to accomplish their goals, objectives, and competitive strategy. Knowing this helps students get ahead of the IS curve, which in turn, will keep them ahead of the growing list of obsolete jobs. MyMISLab further prepares students for the rigors of the workplace through additional study material, quizzing, and testing, and also engages students in real business situations through simulations.

The Third Edition focuses on the latest innovation in MIS and addresses today's changing student experience through new Guides and new GearUp and PRIDE cases, based on real businesses and business opportunities.

I. MIS AND YOU1. Collaboration Information Systems for Decision-Making, Problem Solving, and Project Management

CE 2. Collaboration Information Systems for Student Projects

2. Business Processes, Information Systems, and Information

3. Organizational Strategy, Information Systems, and Competitive Advantage



II. INFORMATION TECHNOLOGY

4. Hardware and Software

CE 3. Introduction to Microsoft Excel 2010

5. Database Processing

CE 4. Database Design

CE 5. Using Microsoft Access 2010

CE 6. Using Excel and Access Together

6. Data Communication and the Cloud

CE 7. Mobile Systems



III. USING IS FOR COMPETITIVE STRATEGY

7. Organizations and Information Systems

CE 8. Functional Processes, Applications, and Systems

CE 9. Enterprise Resource Planning (ERP) Systems

8. Social Media Systems

CE 11. The Hyper-Social Organization and Knowledge Management

9. Business Intelligence Systems

CE 12. Database Marketing

CE 13. Reporting Systems and OLAP

CE 14. Geographic Information Systems



IV. INFORMATION SYSTEMS MANAGEMENT

10. Information Systems Development

CE 15. Systems Development Project Management

CE 16. Agile Development

11. Information Systems Management

CE 17. Business Process Management

12. Information Security Management

CE 18. International MIS

Erscheint lt. Verlag 1.11.2013
Verlagsort Harlow
Sprache englisch
Maße 216 x 273 mm
Gewicht 848 g
Themenwelt Mathematik / Informatik Mathematik Finanz- / Wirtschaftsmathematik
ISBN-10 1-292-03977-9 / 1292039779
ISBN-13 978-1-292-03977-0 / 9781292039770
Zustand Neuware
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