The Experience

How to Wow Your Customers and Create a Passionate Workplace

Lior Arussy (Autor)

Buch | Softcover

128 Seiten

2002
CRC Press (Verlag)
978-0-12-395493-0 (ISBN)

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'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Foreword Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Epilogue, The Experience!

Erscheint lt. Verlag	10.1.2002
Verlagsort	London
Sprache	englisch
Maße	138 x 216 mm
Gewicht	240 g
Themenwelt	Mathematik / Informatik ► Informatik ► Grafik / Design
	Mathematik / Informatik ► Informatik ► Netzwerke
	Mathematik / Informatik ► Informatik ► Theorie / Studium
ISBN-10	0-12-395493-2 / 0123954932
ISBN-13	978-0-12-395493-0 / 9780123954930
Zustand	Neuware