Problem Solved

Michael Johnson (Autor)

Buch | Hardcover

320 Seiten

2012 | 2nd edition
Phaidon Press Ltd (Verlag)
978-0-7148-6473-0 (ISBN)

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A manual for design students and professionals offering solutions to design problems.

A primer in design and communication that offers solutions to the recurring problems faced by by students and professionals. It explores the ways creatives interpret their clients' brief, propose new ideas and reinvent existing products and brands, referring to a huge cross-section of different projects by acclaimed designers and agencies, including Saatchi and Saatchi, Paul Rand, George Lois, Bob Gill and Pentagram.

Michael Johnson is the award-winning creative director and founder of johnson banks, a London-based design consultancy recognised as one of the most innovative design companies in the world and whose clients include Virgin Atlantic, the British Government, the V&A, the Design council and Proctor & Gamble. He writes and lectures worldwide on design theory and practice.

The Information Rejection Problem The Ethical Problem The Nothing Shocks Me Problem The Nobody Reads Anymore Problem The Reappraise or Die Problem The Astonish Me Problem The Paradigm Shift Problem The Over-Designed Problem The Groundhog Day Problem

Erscheint lt. Verlag	3.9.2012
Verlagsort	London
Sprache	englisch
Maße	210 x 245 mm
Gewicht	1296 g
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie
	Mathematik / Informatik ► Informatik ► Grafik / Design
ISBN-10	0-7148-6473-0 / 0714864730
ISBN-13	978-0-7148-6473-0 / 9780714864730
Zustand	Neuware