Managing Enterprise Content

A Unified Content Strategy

Ann Rockley, Charles Cooper (Autoren)

Buch | Softcover

384 Seiten

2012 | 2nd edition
New Riders Publishing (Verlag)
978-0-321-81536-1 (ISBN)

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Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.

Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.

This up-to-date new edition of Managing Enterprise Content helps you:

Determine business requirements

Build your vision

Design content that adapts to any device

Develop content models, metadata, and workflow

Put content governance in place

Adapt to new and changed roles

Identify tools requirements

With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

Ann Rockley, President of The Rockley Group, Inc. has an international reputation for developing XML-based content strategies. She has been instrumental in establishing the field in eContent, content reuse, intelligent content strategies for multi-platform delivery, eBooks, and content management best practices. Charles Cooper, Vice President of The Rockley Group, Inc., has over 20 years of experience in quality assurance and over 15 years of experience in eContent, user experience, taxonomy, workflow design, composition, and digital publishing. He teaches, facilitates modeling sessions and develops taxonomy and workflow strategies.

Section 1: The basis of a unified content strategy
Chapter 1: Content: The lifebood of an organization
Chapter 2: Intelligent content
Section 2: Where does a unified content strategy fit
Chapter 3: Enterprise content: Web and beyond
Chapter 4: Publishing
Chapter 5: Product content
Chapter 6: Learning materials
Section 3: Performing a substantive audit: Determining business requirements
Chapter 7: What does your customer really need?
Chapter 8: Where does it really hurt?
Chapter 9: Analyzing the content lifecycle
Chapter 10: Performing a content audit
Chapter 11: Envisioning your unified content strategy and lifecycle
Section 4: Developing a unified content strategy
Chapter 12: Content modeling: Adaptive content design
Chapter 13: Reuse strategy
Chapter 14 Designing workflow
Chapter 15 Designing metadata
Chapter 16: It's all about the content
Chapter 17 Change management and governance
Section 5: Supporting your unified content strategy
Chapter 18: Changing roles
Chapter 19: The role of XML
Chapter 20: The role of content management
Section 6 Resources
Glossary
Bibliography
A: Checklist for implementing a unified content strategy
Index

Erscheint lt. Verlag	1.3.2012
Reihe/Serie	Voices That Matter
Sprache	englisch
Maße	181 x 229 mm
Gewicht	600 g
Themenwelt	Informatik ► Netzwerke ► Sicherheit / Firewall
	Mathematik / Informatik ► Informatik ► Software Entwicklung
	Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
ISBN-10	0-321-81536-X / 032181536X
ISBN-13	978-0-321-81536-1 / 9780321815361
Zustand	Neuware