Type Matters!
Seiten
2012
Merrell Publishers Ltd (Verlag)
978-1-85894-567-5 (ISBN)
Merrell Publishers Ltd (Verlag)
978-1-85894-567-5 (ISBN)
Type Matters! is the ultimate book of typography tips for anyone interested in improving the look of their type. It contains clear subject-by-subject structure helps the reader quickly identify the relevant topic and is elegantly designed, with soft flexi binding, ribbon placeholders and an elastic enclosure, ideal for handy desktop reference.
Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good - and as readable - as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography - and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
Once upon a time, only typesetters needed to know about kerning, leading, ligatures, and hanging punctuation. Today, however, most of us work on computers, with access to hundreds of fonts, and we'd all like our letters, reports and other documents to look as good - and as readable - as possible. But what does all the confusing terminology about ink traps, letter spacing, and visual centring mean, and what are the rules for good typography? Type Matters! is a book of tips for everyday use, for all users of typography, from students and professionals to anyone who does any layout design on a computer. The book is arranged into three chapters: an introduction to the basics of typography; headline and display type; and setting text. Within each chapter there are sections devoted to particular principles or problems, such as selecting the right typeface, leading, and the treatment of numbers. Examples throughout show precisely what makes good typography - and, crucially, what doesn't. Authoritatively written and designed by a practitioner and teacher of typography, Type Matters! has a beautifully clear layout that reinforces the principles discussed throughout.
Jim Williams began his career as a typographer in advertising, and is now an award-winning graphic designer and a senior lecturer in graphics at Staffordshire University.
| Zusatzinfo | Illustrations (black and white, and black, white and red) |
|---|---|
| Verlagsort | London |
| Sprache | englisch |
| Maße | 170 x 220 mm |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 1-85894-567-4 / 1858945674 |
| ISBN-13 | 978-1-85894-567-5 / 9781858945675 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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