IT Strategy

James D. McKeen, Heather Smith (Autoren)

Buch | Softcover

336 Seiten

2014 | 2nd edition
Pearson (Verlag)
978-0-13-214566-4 (ISBN)

Infos

For undergraduate and graduate courses in IT Strategy or IT Management. This book teaches students how to use and manage IT to deliver business value, with a focus on IT management issues, rather than technical issues.

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Using IT to deliver business value.

IT Strategy: Issues and Practices provides a critical issues perspective that shows readers how to use and manage IT to deliver business value.

This edition has been overhauled in order to reflect the most important issues facing IT managers today.

Inhalt

Section I: Delivering Value with IT
Chapter 1: Developing and Delivering on the IT Value Proposition
Chapter 2: Developing IT Strategy for Business Values
Chapter 3: Communicating with Business Managers
Chapter 4:  Building a Strong Relationship with the Business
Chapter 5:  Developing IT Professionalism
Section I Mini-Cases


Delivering Business Value with IT at Hefty Hardware
Investing in TUFS
IT Planning at ModMeters

Section II: IT Governance
Chapter 6:  Information Management: The Nexus of Business and IT
Chapter 7:  The IT Budgeting Process
Chapter 8:  Creating and Evolving a Technology Roadmap
Chapter 9:  Delivering IT Functions: A Decision Framework
Chapter 10:  IT Sourcing
Chapter 11:  Application Portfolio Management
Section II Mini-Cases

Building Shared Services at RR Communications
IT Investment at North American Financial

Section III: Information-Enabled Innovation
Chapter 12:  Strategic Experimentation with IT
Chapter 13:  Enabling Collaboration with IT
Chapter 14:  Social Computing: How Should it be Managed?
Chapter 15:  Information Delivery: IT’s Evolving Role
Chapter 16:  Master Data Management
Section III Mini-Cases

Information Management at Homestyle Hotels
Innovation at International Foods
CRM at Minitrex
Customer Service at Datatronics

Section IV: IT Capability Management
Chapter 17:  Developing IT Capabilities
Chapter 18:  Building Better IT Leaders from the Bottom Up
Chapter 19:  Managing IT-based Risk
Chapter 20:  The Identity Management Challenge
Chapter 21:  Linking IT to Business Metrics

Produkt-Details

• Erscheint lt. Verlag: 23.12.2014
• Sprache: englisch
• Maße: 178 x 232 mm
• Themenwelt: Mathematik / Informatik ► Mathematik ► Finanz- / Wirtschaftsmathematik
• ISBN-10: 0-13-214566-9 / 0132145669
• ISBN-13: 978-0-13-214566-4 / 9780132145664
• Zustand: Neuware