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How to Use Images - Lindsey Marshall, Lester Meachem

How to Use Images

Buch | Softcover
192 Seiten
2010
Laurence King Publishing (Verlag)
978-1-85669-658-6 (ISBN)
CHF 41,95 inkl. MwSt
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Teaches you how to select and use images for various applications, including magazines and newspapers, posters, booklets, books, stationary, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements. This title explores the methodologies for choosing, placing, and combining.
Fundamental to the study of graphic design is the creative use of images in a design context. This book teaches you how to select and use images for a range of applications, including: magazines and newspapers, posters, booklets, books, leaflets, stationery, book and CD covers, advertising and promotional material, packaging, point of purchase, web pages and digital advertisements.

The book explores methodologies for choosing, placing, combining, manipulating and montaging imagery and the relationship of image to text. It has chapters on selection, structure and layout, composition, communication, colour, image potential, and production

Using fully illustrated case studies from leading graphic designers and practical exercises, the book provides professional insights and tips into ways of using pictures and will be invaluable for graphic design students.

Dr Lindsey Marshall took up a post as principal lecturer in visual communications, following a career in graphic design. She continues to work with higher education institutions, mainly on research projects. Lester Meachem has worked as a freelance illustrator and designer for many years. He is head of Visual Communication and Design and Applied Arts at the University of Wolverhampton.

Erscheint lt. Verlag 1.6.2010
Reihe/Serie Portfolio Skills
Verlagsort London
Sprache englisch
Maße 216 x 280 mm
Gewicht 740 g
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Kunst / Musik / Theater Kunstgeschichte / Kunststile
Informatik Grafik / Design Digitale Bildverarbeitung
ISBN-10 1-85669-658-8 / 1856696588
ISBN-13 978-1-85669-658-6 / 9781856696586
Zustand Neuware
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