Anything For a T-Shirt
Fred Lebow and the New York City Marathon, the World's Greatest Footrace
Seiten
2004
Syracuse University Press (Verlag)
978-0-8156-0806-6 (ISBN)
Syracuse University Press (Verlag)
978-0-8156-0806-6 (ISBN)
- Lieferbar (Termin unbekannt)
- Portofrei ab CHF 40
- Auch auf Rechnung
- Artikel merken
Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in American sports.
Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.
Fred Lebow was a dreamer, the kind of dreamer who pursued his dream and made it a reality. And the world is still reaping the rewards. So begins this uplifting chronicle of a humbly born Holocaust survivor who parlayed natural marketing smarts - and a vision - into a major position in recent American sports. He started the New York City Marathon, an event that transformed footracing from an elite, austere sport into a wildly applauded, attainable pursuit. Forging a path across the city's five boroughs, the Marathon covers a daunting 26.2-mile course. Ron Rubin's fascinating book tells how Lebow popularized the race. With a stroke of marketing wizardry he turned it into the world's largest block party: a gritty mix of urban theater and kindly entrepreneurship. It honored the spirit of the moment, imbued competition with joy, and celebrated play. In so doing, it put winning within the realm of every man and woman became a race for all runners. Lebow mainstreamed the notion of marathoning into popular culture; some half million Americans now run marathons. Finally, the book describes how Lebow scored his greatest personal victory by racing in the marathon he had created even after being diagnosed with brain cancer.
Ron Rubin is professor of political science at Borough of Manhattan Community College. He is the author of several books.
| Erscheint lt. Verlag | 1.11.2004 |
|---|---|
| Reihe/Serie | Sports and Entertainment |
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 153 x 229 mm |
| Gewicht | 455 g |
| Themenwelt | Literatur ► Biografien / Erfahrungsberichte |
| Sachbuch/Ratgeber ► Sport ► Leichtathletik / Turnen | |
| ISBN-10 | 0-8156-0806-3 / 0815608063 |
| ISBN-13 | 978-0-8156-0806-6 / 9780815608066 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
Mehr entdecken
aus dem Bereich
aus dem Bereich
Lauftraining für Marathon, Halbmarathon und 10 km
Buch | Softcover (2023)
Copress (Verlag)
CHF 39,90
von Bewegungsgrundformen mit Spiel und Spaß zu Basisfertigungen
Buch (2024)
Meyer & Meyer (Verlag)
CHF 41,90
