Railway Photographic Advertising in Britain, 1900-1939

Alexander Medcalf (Autor)

Buch | Softcover

XI, 236 Seiten

2018 | 1. Softcover reprint of the original 1st ed. 2018
Springer International Publishing (Verlag)
978-3-030-09998-5 (ISBN)

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This book explores the phenomenal resources dedicated to understanding and encouraging passengers to consume travel from 1900 to 1939, analysing how place and travel were presented for sale. Using the Great Western Railway as a chief case study, as well as a range of its competitors both on and off the rails, Alexander Medcalf unravels the complex and ever-changing processes behind corporate sales communications. This volume analyses exactly how the company pictured passengers in the countryside, at the seaside, in the urban landscape and in the company's vehicles. This thematic approach brings transport and business history thoroughly in line with tourism and leisure history as well as studies in visual culture.

Alexander Medcalf is Research Fellow for the Department of History at the University of York, UK.

1. Introduction.- 2. Railway Advertising: Theory and Practice 1900-1939.- 3. In the Country.- 4. By the Seaside.- 5. Around Town.- 6. On the Train.- 7. Conclusion.- Index.

Erscheinungsdatum	17.01.2019
Reihe/Serie	Palgrave Studies in the History of the Media
Zusatzinfo	XI, 236 p. 20 illus., 10 illus. in color.
Verlagsort	Cham
Sprache	englisch
Maße	148 x 210 mm
Gewicht	329 g
Themenwelt	Kunst / Musik / Theater ► Fotokunst
	Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
Schlagworte	Great Western Railway • Marketing • Tourism • Transportation • Visual Culture
ISBN-10	3-030-09998-9 / 3030099989
ISBN-13	978-3-030-09998-5 / 9783030099985
Zustand	Neuware