Exploring Typography
Seiten
2015
|
2nd edition
Course Technology Inc (Verlag)
978-1-285-17681-9 (ISBN)
Course Technology Inc (Verlag)
978-1-285-17681-9 (ISBN)
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Showcasing the best practices across print and digital media, this book provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. It surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles.
Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.
Showcasing the latest in best practices across print and digital media, EXPLORING TYPOGRAPHY, 2e provides a well-researched, authoritative introduction to typography that explores the varied uses of type in visual communications. Coverage begins with a history of type and a survey of how type is classified before advancing to the physical components of letters and the rules of legibility, readability, and style. The text surveys the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Examining contemporary challenges in type, it also introduces terminology and concepts relevant to designing with type in a digital environment and includes coverage of designing type for mobile devices. More "Designer at Work" boxes and new "Designer Processes and "Typography for Social Change" features provide insight into professional designers' work and processes. With a large new format, EXPLORING TYPOGRAPHY, 2e is packed with dynamic illustrations that bring chapter concepts to life.
Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.
1. History of Type.
2. Physical Attributes of Type.
3. Type Family Classification.
4. Legibility and Readability.
5. Layout Design Aspects.
6. Using Grids.
7. Type in a Digital Environment.
8. Designing Type.
9. Creative Message-Making.
| Verlagsort | Boston, MA |
|---|---|
| Sprache | englisch |
| Maße | 217 x 276 mm |
| Gewicht | 816 g |
| Themenwelt | Kunst / Musik / Theater ► Design / Innenarchitektur / Mode |
| Kunst / Musik / Theater ► Malerei / Plastik | |
| Informatik ► Grafik / Design ► Desktop Publishing / Typographie | |
| ISBN-10 | 1-285-17681-2 / 1285176812 |
| ISBN-13 | 978-1-285-17681-9 / 9781285176819 |
| Zustand | Neuware |
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