Brand Success
Kogan Page Ltd (Verlag)
978-0-7494-6287-1 (ISBN)
Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, Brand Success applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication, to form an effective brand strategy. The result is a comprehensive, entertaining and illuminating book, featuring case studies from global brands such as adidas and Zippo, providing a gallery of some of the world's best-known brands with rare insight into the secret behind their success.
With comment from brand managers, psychologists, academics and other experts, Brand Success is a invaluable resource for brand managers, marketers and students alike, to truly understand what makes a brand successful.
Matt Haig is an acclaimed writer and journalist. He is the author of the the best-selling Brand Failures, (published by Kogan Page) and also several best-selling novels, including The Radleys, The Dead Fathers Club and The Last Family in England (Vintage).
Chapter - 00: Introduction;
Chapter - 01: Innovation brands;
Chapter - 02: Pioneer brands;
Chapter - 03: Distraction brands;
Chapter - 04: Streamlined brands;
Chapter - 05: Muscle brands;
Chapter - 06: Distinction brands;
Chapter - 07: Status brands;
Chapter - 08: People brands;
Chapter - 09: Responsibility brands;
Chapter - 10: Broad brands;
Chapter - 11: Emotion brands;
Chapter - 12: Design brands;
Chapter - 13: Consistent brands;
Chapter - 14: Advertiser brands;
Chapter - 15: Distribution brands;
Chapter - 16: Speed brands;
Chapter - 17: Evolution brands;
Chapter - 18: The BRIC brands
| Verlagsort | London |
|---|---|
| Sprache | englisch |
| Maße | 140 x 215 mm |
| Gewicht | 335 g |
| Themenwelt | Kinder- / Jugendbuch ► Sachbücher ► Kunst / Musik |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 0-7494-6287-6 / 0749462876 |
| ISBN-13 | 978-0-7494-6287-1 / 9780749462871 |
| Zustand | Neuware |
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