The Signifying Self

A Psycho-social Semiotic Analysis of People Watching

Arthur Asa Berger (Autor)

Buch | Softcover

132 Seiten

2024
Brill (Verlag)
978-90-04-71279-9 (ISBN)

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The Signifying Self offers a socio-psychological and semiotic analysis of how people’s physical attributes and their brand preferences (signifiers) are used by others to assess them.

The Signifying Self is a study in people watching. It uses semiotics, psychoanalytic theory and sociological perspectives to consider how people present themselves to the world and are assessed by those watching them. It deals with people’s physical attributes, such as their age, teeth, bodies and the brands of things they wear and use to suggest how those watching them make decisions about them.

Arthur Asa Berger is Professor Emeritus at San Francisco State University and the author of more than 100 articles and 90 books on semiotics, popular culture and everyday life.

Contents

Acknowledgments

List of Figures

1 Introduction

2 The Signifying Body

3 Material Culture

4 Coda

Index

Erscheint lt. Verlag	31.10.2024
Reihe/Serie	Brill Research Perspectives in Humanities and Social Sciences / Brill Research Perspectives in Popular Culture
Verlagsort	Leiden
Sprache	englisch
Maße	155 x 235 mm
Gewicht	1 g
Themenwelt	Geisteswissenschaften ► Philosophie ► Erkenntnistheorie / Wissenschaftstheorie
Themenwelt	Sozialwissenschaften ► Soziologie ► Allgemeines / Lexika
ISBN-10	90-04-71279-8 / 9004712798
ISBN-13	978-90-04-71279-9 / 9789004712799
Zustand	Neuware