Celebrating the Super Bowl
Programs, Profits, Parties
Seiten
2022
Lexington Books (Verlag)
978-1-7936-5560-8 (ISBN)
Lexington Books (Verlag)
978-1-7936-5560-8 (ISBN)
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This study examines the Super Bowl as a popular culture mega-event. The author analyzes such topics as the economics of the event, fandom, ratings, halftime entertainment, religion, sexism, militarism, gender issues, medical concerns, and more.
A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the biggest sporting events in the world and the most widely celebrated, feasted and feasting event of the year—when more avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read an historical perspective that includes discussions of the mega-event’s economics (stake holders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s).
A de facto American national holiday and phenomenon, the Super Bowl claims a spot as one of the biggest sporting events in the world and the most widely celebrated, feasted and feasting event of the year—when more avocados (105 million pounds) are consumed, and more beer is drunk (325 million gallons) on the single day of Superbowl Sunday. But there is much more at play than partying at our annual sports extravaganza, as this scholarly researched yet readable volume demonstrates: Here you will read an historical perspective that includes discussions of the mega-event’s economics (stake holders, host cities, advertising, gambling, and media), fandom, ratings, halftime entertainment, the roles of mythic spectacle and religion, football’s sexist, militaristic language, gender issues like cheerleaders and sex trafficking, the Puppy Bowl, medical concerns like concussions and violence, tailgating and foodie ideas—all along with tidbits about your favorite team(s) and player(s).
Linda K. Fuller is professor emerita of communications at Worcester State University.
Introduction
Chapter 1: A Brief History of the Super Bowl, Including during the COVID-19 Pandemic
Chapter 2: Eco-Politics of the Super Bowl
Chapter 3: Sociocultural Aspects of the Super Bowl
Chapter 4: Parties Celebrating the Super Bowl
Chapter 5: Postgame Reflections on Celebrating the Super Bowl
| Erscheint lt. Verlag | 15.12.2022 |
|---|---|
| Reihe/Serie | Sport, Identity, and Culture |
| Verlagsort | Lanham, MD |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Themenwelt | Geschichte ► Allgemeine Geschichte ► Neuzeit (bis 1918) |
| Weitere Fachgebiete ► Sportwissenschaft | |
| ISBN-10 | 1-7936-5560-X / 179365560X |
| ISBN-13 | 978-1-7936-5560-8 / 9781793655608 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
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