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Order in Chaos - Cybernetics of Brand Management

Oliver Errichiello, Marius Wernke (Autoren)

Buch | Softcover

XIV, 47 Seiten

2022 | 1st ed. 2022
Springer Berlin (Verlag)
978-3-662-65957-1 (ISBN)

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Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.

Prof. Dr. Oliver Errichiello studied socio-economics and analytical psychology. In 2006 he founded the Office for Brand Development (Buro fur Markenentwicklung). He is a professor of brand sociology at Mittweida University of Applied Sciences and heads the innovation lab and brand development at Deutsche Seereederei. Marius Wernke, B.A. Business Management and M.A. Management & Finance & Accounting student, is a brand sociologist and staff member at the Office for Brand Development.

What is, what does cybernetic brand management want?.- What is a system?.- Cybernetics - basic understanding.- The brand as an alliance.- Perspectives of cybernetic brand management.

Erscheint lt. Verlag	12.8.2022
Reihe/Serie	essentials
Reihe/Serie	Springer essentials
Zusatzinfo	XIV, 47 p. 2 illus.
Verlagsort	Berlin
Sprache	englisch
Original-Titel	Ordnung im Chaos – Kybernetik der Markenführung
Maße	148 x 210 mm
Gewicht	96 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
Schlagworte	Brand Management • Brand sociology • Creativity in the system • Cybernetic brand management • Cybernetics • Living systems • Self-similarity • Systemic Management
ISBN-10	3-662-65957-3 / 3662659573
ISBN-13	978-3-662-65957-1 / 9783662659571
Zustand	Neuware