Sharing Behavior of Brand Crisis Information on Social Media
Springer Verlag, Singapore
978-981-16-6666-7 (ISBN)
The important features of the book are reflected in accurate analysis of the autocorrelation, trend characteristics, periodic characteristics and cluster characteristics of the fluctuation of crisis information sharing behavior, and deep exploration of dynamic mechanism and static mechanism of the time lag characteristics, impulsive disturbance, and marginal influence of the impact of information sharing behavior from perspective of situational factors.
The bookmainly focuses on the field of brand crisis management, and construct the formation and evolution mechanism of brand crisis information sharing behavior from both vertical and horizontal dimensions through a combination of theoretical exposition and case analysis, so that readers can got a clear understanding of brand crisis information communication and management through dimension reduction. The book can be used as a textbook for undergraduates and postgraduates in economics and management in colleges and universities, can also be a reference for business managers, scientific researchers and others interested in the field of crisis management.
Changzheng Yang is a professor at the School of Literature, Journalism & Communication , Ocean University of China, and a doctoral supervisor at Ocean University of China. His main research interests are new media user, crisis communication, and brand communication. In July 2017, he received a doctorate degree in media management from Shanghai Jiaotong University, and in 2015, he was awarded the National Scholarship for Doctoral Candidates from the Ministry of Education of the People's Republic of China.
Introduction.- Literature Review and Theoretical Foundation.- Fluctuation Features of Brand Crisis Information Sharing by Weibo Use.- Contextual Factors Affecting Brand Crisis Information Sharing by Weibo Use.- Static Influencing Mechanism of Weibo Users’ Information Sharing of Brand Crisis Cases.
| Erscheinungsdatum | 28.01.2022 |
|---|---|
| Übersetzer | Feng Yue, Hanxiong Zhu, Li'e Liang |
| Zusatzinfo | 22 Illustrations, color; 116 Illustrations, black and white; XI, 283 p. 138 illus., 22 illus. in color. |
| Verlagsort | Singapore |
| Sprache | englisch |
| Original-Titel | 社交媒体用户品牌危机信息分享行为研究 |
| Maße | 155 x 235 mm |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Schlagworte | Brand crisis • crisis intervention • Crisis Management • Dynamic Analysis • Information Context • Information Management • Information Sharing • internet media • Social Media • Static Mechanism |
| ISBN-10 | 981-16-6666-0 / 9811666660 |
| ISBN-13 | 978-981-16-6666-7 / 9789811666667 |
| Zustand | Neuware |
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