Retail Isn't Dead
Springer International Publishing (Verlag)
978-3-030-36649-0 (ISBN)
This book provides an accessible and multifaceted vision of the ongoing changes in the retail industry, presenting practical steps a retailer can take in their store to adapt to the digitized world. The benefits of online commerce can be transferred to physical retail, and brick-and-mortar businesses can expand on their existing advantages. Using these strategies, physical stores can not only compete with online retail, they can offer even more to their customers.
Store closures are taking place at a staggering rate, and this book offers guidance on how to overcome the so-called retail apocalypse. The book offers 15 innovative strategies on how to:
- Transfer the benefits of online shopping to physical stores
- Develop new, interactive brand experiences
- Apply latest in-store technologies
- Present customers a more sustainable, greener store experience
Matthias Spanke is founder and managing director of the visual merchandising agency BIG IDEAS with headquarters in the USA and in Germany. As Head of Visual Merchandising he was responsible for developing concepts for international brands like Macy‘s, Cartier, Victorinox, Esprit, Tally Weijl, Tom Tailor and Tchibo. In his 25-year career he has already strengthened more than 100 brands. As an author, Matthias Spanke has already published two books and more than 30 professional articles.
1. Testing and Playing.- 2. Paid Experience.- 3. Pop-up Shop.- 4. Community Hub.- 5. Augmented Reality.- 6. Virtual Reality.- 7. Artificial Intelligence.- 8. RFID: Radio Frequency Identification.- 9. Social Networks.- 10. In-Store Apps.- 11. Easy Checkout.- 12. Pickup and Returns.- 13. Delivery.- 14. Point of Sale.- 15. Rent, Resale, Redesign.- 16. Closing Words.
| Erscheinungsdatum | 22.01.2020 |
|---|---|
| Zusatzinfo | XIV, 137 p. 38 illus., 36 illus. in color. |
| Verlagsort | Cham |
| Sprache | englisch |
| Maße | 155 x 235 mm |
| Gewicht | 356 g |
| Themenwelt | Sachbuch/Ratgeber ► Geschichte / Politik ► Politik / Gesellschaft |
| Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| Schlagworte | Artificial Intelligence • Brand Experience • Brand loyalty • Brick and mortar stores • Digital Retail • easy checkout • in-store apps • physical retail • Retailing |
| ISBN-10 | 3-030-36649-9 / 3030366499 |
| ISBN-13 | 978-3-030-36649-0 / 9783030366490 |
| Zustand | Neuware |
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