The Journey to a Personal Brand
Routledge (Verlag)
978-1-138-56170-0 (ISBN)
A Personal Brand is a positive in the reader’s life – professionally, personally and psychologically. It builds people’s confidence and is founded on who they are, their achievements and successes, as well as their technical and person-to-person skills. Drawing upon well-known Personal Brands, including Walt Disney, Nelson Mandela and Steve Jobs, The Journey to a Personal Brand forces readers to reevaluate themselves critically and honestly. Readers are guided through creating a distinctive brand from scratch through to launching it on digital media.
This intensely practical guide is essential reading for the professional, the return-to-worker, the student and early retiree alike or those wishing to improve their life and bring added value to their careers, personal profile or reputation.
Douglas Commaille ran his own consultancy for 17 years in which time he realised that treating brands as inanimate missed a market for focusing on individuals in transition periods in their lives and careers. He has extensive experience working with organisations globally to encourage their creative, commercial and strategic acuity and has developed a deep understanding of people and cultures.
Dedication, Acknowledgement, Foreword, List of Figures, List of Personal Brands, Chapter 1 An ever changing World, Chapter 2 From Brands to Personal Branding, Chapter 3 The Personal Brand Equation, Chapter4 Creating a Personal Brand Profile, Chapter 5 Getting into the detail of the Personal Brand profile, Chapter 6 Giving your Brand superior competitive, Chapter 7 Honing the Building Block of your Personal Brand, Chapter 8 The Archetypes that shape your personal brand, Chapter 9 Your Personal Brand value proposition, Chapter 10 Your Personal Brand Narrative, Chapter11 Launching your over the Digital Parapet, Chapter 12 Content is nothing without Context, Chapter 13 Overview of the Personal Brand development process
| Erscheinungsdatum | 25.12.2017 |
|---|---|
| Zusatzinfo | 14 Line drawings, black and white |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 156 x 234 mm |
| Gewicht | 385 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie |
| Medizin / Pharmazie ► Medizinische Fachgebiete ► Psychiatrie / Psychotherapie | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 1-138-56170-3 / 1138561703 |
| ISBN-13 | 978-1-138-56170-0 / 9781138561700 |
| Zustand | Neuware |
| Haben Sie eine Frage zum Produkt? |
aus dem Bereich
