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SPEAK (with CourseMate with InfoTrac®, 1 term (6 months) Printed Access Card) - Rudolph Verderber, Kathleen Verderber, Deanna Sellnow

SPEAK (with CourseMate with InfoTrac®, 1 term (6 months) Printed Access Card)

Media-Kombination
288 Seiten
2013 | 2nd edition
Wadsworth Publishing Co Inc
978-1-285-07705-5 (ISBN)
CHF 76,95 inkl. MwSt
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Created through a "student-tested, faculty-approved" review process with hundreds of students and faculty, this book presents a solution to accommodate the diverse lifestyles of today's learners at a value-based price.
Created through a “student-tested, faculty-approved” review process with hundreds of students and faculty, SPEAK2 is an engaging and accessible solution to accommodate your diverse lifestyle. SPEAK2 guides you through the speechmaking process with six Speech Plan Action Step activities that prompt you to develop effective speeches. With the help of sample speeches, chapter review cards, numerous online tools, techniques to help you address anxiety and ethical issues, and much more, SPEAK2 gives you an exceptional foundation for creating and delivering speeches.

Rudolph F. Verderber is Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati and former National Speaker's Association Professor of the Year -- as well as one of the all-time best-selling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories, and skills to introductory level students. His Cengage Learning texts -- COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK -- have a reputation for being student favorites due to their accessible presentation of theory and skills. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. In addition to consulting with various civic, professional, and business organizations, she has published numerous journal articles and has presented papers at many communication and management conferences. She is a co-author of COMMUNICATE!, THE CHALLENGE OF EFFECTIVE SPEAKING, COMM, and SPEAK, all with Cengage, and author of INTER-ACT: INTERPERSONAL COMMUNICATION, CONCEPTS, SKILLS, AND CONTEXTS with Oxford University Press. She holds an MA in speech communication as well as an MBA and a PhD in organizational behavior from the University of Cincinnati. Deanna D. Sellnow, PhD, is Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida and conducts faculty development workshops on instructional communication pedagogy. Published in regional, national, and international journals, her research focuses on the rhetoric of popular culture, particularly music as communication, and instructional communication as it occurs in conventional and nonconventional classrooms, as well as in risk and crisis contexts. She is co-author of COMMUNICATE!, COMM, SPEAK, and THE CHALLENGE OF EFFECTIVE SPEAKING, all with Cengage.

Part I: OVERVIEW.
1. Foundations of Public Speaking.
2. Your First Speech.
3. Listening and Responding.
Part II: SPEECH PLANNING ACTION STEPS.
4. Determining an Appropriate Speech Goal.
5. Adapting to Audiences.
6. Gathering and Evaluating Information.
7. Organizing and Outlining.
8. Introductions and Conclusions.
9. Presentational Aids.
10. Language and Oral Style.
11. Delivery.
Part 3: PUBLIC SPEECH PRESENTATION VARIATIONS.
12. Informative Speeches.
13. Persuasive Messages.
14. Persuasive Speeches.
15. Ceremonial Speeches.
16. Group Presentations.
Endnotes.
Index.
Quick Quiz Answers.

Verlagsort Belmont, CA
Sprache englisch
Maße 217 x 275 mm
Gewicht 768 g
Themenwelt Schulbuch / Wörterbuch Wörterbuch / Fremdsprachen
Geisteswissenschaften Sprach- / Literaturwissenschaft Sprachwissenschaft
Sozialwissenschaften Kommunikation / Medien Medienwissenschaft
Wirtschaft Betriebswirtschaft / Management
ISBN-10 1-285-07705-9 / 1285077059
ISBN-13 978-1-285-07705-5 / 9781285077055
Zustand Neuware
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